Tangent

Turning complex technology into meaningful customer connections.

We partnered with Tangent Solutions, a Microsoft Gold Partner, to generate new leads for Microsoft Azure by making cloud migration simple, relatable and exciting. The goal was to create awareness and drive high-quality engagement around Azure’s capabilities while positioning Tangent Solutions as a trusted guide to the cloud.

We transformed a highly technical service offering into an engaging digital experience that businesses could easily connect with. Using animated landing pages, Google Ads, LinkedIn and Facebook campaigns, we targeted specific brands ready to take their next step into the cloud. Personalised Valentine’s desk drops and tailored email invitations added a human touch, inviting potential clients to exclusive Tangent Solutions events. The campaign not only generated high-quality leads and strong engagement but also earned industry recognition as an award-winning example of creative strategy and performance marketing.