Mister Sweet
21963
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Mister Sweet

Firewater Project - Our Work (Portfolio)

The Happy Baby Company - A Decade of Digital Care

Building brand love through candy-coated creativity.

 

Building The Happy Baby Company’s digital future – one campaign at a time.

We’ve worked with Mister Sweet for years, from the viral reintroduction of Rascals to South African audiences to launching new products and running nationwide digital campaigns that sparked conversation and joy. Over time, we’ve built a playful, interactive online presence that connects with kids and parents alike, blending bold creativity with sharp digital strategy.

 

From Speckled Eggs’ first-ever TVC launch supported by a full digital rollout to designing and maintaining the brand’s website as a fun and informative home for fans, we’ve been there every step of the way. We created characters, conceptualised branded merchandise, and used paid media and trade emailers to build awareness and drive sales, all while keeping Mister Sweet’s colorful, joyful personality at the heart of every campaign.

What we did

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Strategy

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Design

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Development

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Social Media

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Paid Media

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Performance

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Email Marketing

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Content

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Analytics