KFC

Using data enrichment and creativity to grow meaningful engagement.

We worked with KFC to conceptualise and execute the Refer a WINGman campaign, designed to enrich existing customer data and grow the brand’s email database through an engaging, reward-driven experience. The campaign focused on creating a journey that was both fun and functional, allowing KFC to communicate more strategically with its audience and drive future conversion opportunities, especially app sign-ups.

We developed a personalised drip-marketing journey that encouraged interaction at every touchpoint. The campaign used segmented, hyper-personalised emails that referenced KFC products in a cheeky, brand-true tone and adjusted each recipient’s experience based on their engagement. Each message linked to a competition landing page that invited users to update their details, refer friends as their “WINGmen,” and earn additional entries for every successful referral. By blending clever content with data-driven insight, we turned a database update into a campaign that boosted participation, strengthened brand connection and enriched customer intelligence for future growth.